AI Insights · Timothy · July 2025
Top 5 Art Games Performance in the UK, Q2 2025
Explore the performance trends of the top 5 art games in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top art games in the United Kingdom demonstrated diverse performance trends on the unified platform. Here's a closer look at their weekly downloads, revenue, and active user metrics.
Color Pop AI - Coloring Book from MWM saw a peak in weekly downloads at approximately 18.1K in mid-April, followed by a decline to 5.4K in early June, eventually rising to 11.4K by the end of the quarter. Weekly revenue remained relatively stable, starting at $12.8K and ending at $12.1K. Active users peaked at 95.6K in mid-April but decreased to 67.6K in early June, before climbing back to 80K by the end of June.
Puzzle Page - Daily Games! by AppyNation Ltd. exhibited steady revenue, ranging around $10K to $12K throughout the quarter. Downloads varied, peaking at 3.1K in early April and ending at 1.2K. Active users maintained a stable presence, starting at 35.8K and finishing at 35.5K.
Color by Number：Coloring Games from Wildlife Studios experienced growth in weekly downloads, reaching a peak of 24.1K in mid-April. Revenue saw a slight increase, peaking at $7.3K by the end of June. Active users increased significantly, peaking at 99.3K in late May before declining to 60.8K by the quarter's end.
Nonogram - Jigsaw Number Game by Yunbu had a more modest performance with downloads peaking at 1.1K in early April and revenue reaching $8.5K in mid-April. Active users showed a declining trend, starting at 5.8K and decreasing to 3.1K by the end of June.
Disney Coloring World from StoryToys Limited showed fluctuations in downloads, peaking at 5.9K in mid-April and ending at 2.8K. Revenue varied, peaking at $6.2K in mid-April and ending at $5.4K. Active users started strong at 6.1K, peaking at 7.8K in mid-April, and ending at 5.1K.
These insights, derived from Sensor Tower, highlight the dynamic nature of the art games market in the UK, with varying trends in user engagement and revenue across different applications. For more detailed analysis and insights, visit Sensor Tower's platform.
